细分为王定律 市场细分是培育单打冠军的关键
来源:新营销 发布时间:2015年11月27日 16:31 作者:

亚洲城ca88官网首页,佳佳的爸爸急得像热锅上的蚂蚁,说得最多的就是:“一定要救活啊!”李广红也暗暗捏一把汗,新生儿科每年收治300多例超低体重儿,但佳佳是孕周最小、体重最轻、病情最重的一个。InJanuaryChina'sforeignexchangereservesdroppedto$2.9982trillion,thefirstdeclinebelow$3trillioninthepastfiveyears.AccordingtoPeople'sBankofChina,thecountry'scentralbank,themainreasonforthedeclineisthereleaseofforeignexchangefundstohelpmaintainthebalancebetweensupplyanddemand.Inaddition,Chineseresidents'travelandconsumptionoverseas,aswellasenterprises'debtrepaymentandsettlementalsoincreasedduringSpringFestival,whichistheseasonalcauseofthedeclineintheforeignexchangereserves.Iagreewiththemainstreamdomesticviewthatweshouldnotbeexcessivelyworriedaboutthedecline,becauseChina'sforeignexchangereservesarehugecomparedwiththoseheldbyothercountries.Itisgenerallyassumedthatacountry'sminimumforeignexchangereservesshouldbeenoughtocoverthreemonths'importsandallshort-termforeigndebts,andthatChina'sabout$3trillionforeignexchangereservesaremorethanservethepurpose.ButforanemergingeconomylikeChina,itsforeignexchangereservesshouldbemuchmorethantheminimumamount,sothatitcanmaintainthestabilityoftheyuan'sexchangerate,supportChineseenterprises'"goglobal"strategy,guaranteefinancialsecurityandmicroeconomicstability,andprovideforeignaid.In1996China'sforeignexchangereservescrossed$100billionforthefirsttime,andin2001theyexceeded$200billion.In2006theforeignexchangereservescrossedthe$1trillionmark,whenChinasurpassedJapanasthebiggestholderofforeignexchangereserves.Bytheendof2011China'sforeignexchangereservesexceeded$3trillion,andreachedtheirpeakofnearly$4trillionin2014.Soitisunderstandablethataftertheforeignexchangereservesfellbelow$3trillion,manyareworriedabouttheeconomy'shealth,althoughthedeclinehasremarkablynarrowedinrecentmonthscomparedwiththepasttwoyearswhenChinafacedgreatseriouseconomicdownturn.Theyear2014istheturningpointofChina'seconomy,becausethatiswhenitswitchedfromhigh-speedtomedium-highspeedgrowth.China'sGDPdeclinedfrom6.9percentin2015to6.7percentin2016,anditstradesurplus,whichisthemainsourceofforeignexchangereserves,fell9.1percentin2016.Besides,theyuandepreciated5.8percentagainsttheUSdollarin2015,and6.6percentin2016.AllthesehavehadahugeimpactonChina'sforeignexchangereserves.Therefore,thedeclineintheforeignexchangereservesshoulddrawtheauthorities'attention,asitwillinfluencemarketconfidenceandexpectation,whichinturnwillinfluencemacrocontrolpolicies.Chinashouldtakeeffectivemeasurestonotonlystabilizetheforeignexchangereservesandpreventalarge-scaledecline,butalsostabilizethecountry'seconomicfundamentalstokeeptheforeignexchangereserveswithinnormalfluctuationrange.Thecentralbankrecentlylaunchedacrackdownonspeculatorsandstrengthenedthecompliancereviewofforeignexchange.Themovecanhelpstabilizetheyuan'sexchangerate,andplugtheloopholestopreventthelarge-scalecapitaloutflow.However,thesemovesarejustactionstocarryoutexistingrulesmorestrictly,whichisfarfromtheoldpathofcapitalcontrol.Moreover,thekeytostabilizingChina'sforeignexchangereservesistofurtherimprovethecountry'seconomicfundamentalsthroughprecisecontrol.Sotheauthoritiesshouldpromotesupply-sidestructuralreformthroughovercapacity-reduction,destocking,deleveraging,cost-cuttingandmakingupfordeficiencies,inordertostriketherightbalancebetweenstabilizinggrowthandadjustingstructure.Monetarypolicy,whichisthemajortoolofmacroeconomiccontrol,hasslightlychangedinthepasttwoyears.Althoughtheauthoritiesstillbelieveinasteadymonetarypolicy,thecentralbankhastakensomemeasuresto"structurallyincreasetheinterestrate",whichindicatesChina'smonetarypolicyisslightlytightening.Thisadjustmentisconducivetostabilizingtheyuan'sexchangerateandforeignexchangereservesatareasonablelevel,andeasedoutsideworriesaboutChina'sforeignreservesandeconomy.TheauthorisaresearchfellowattheNationalAcademyofEconomicStrategy,ChineseAcademyofSocialSciences.  每一道都只能手工完成,机器无法操作。郭台铭1月表示,他仍然希望在美国投资70亿美元建立一家工厂,并欢迎州政府抛出橄榄枝。

,  章鱼有9个大脑,尽管其主脑只有核桃大小。  Drofie采用了折叠设计,所以体积很迷你,大概也就一般5.5英寸手机大小,重量也仅为14克,可以轻松装进衣服口袋里。  《证券日报》记者发现,从市场行情来看,随着“高送转”的热情高涨,3月1日,等多家上市公司因高送转概念涨停,、等涨幅靠前。大部分“非油炸”零食,实际上油脂的含量并不低,而且很多都是经过“氢化”的植物油。

新不夜城娱乐,“命中靶标!”射击记录员大声报告。向巴称自己家以种青稞为生,三个孩子都在读书,经济压力比较大,自己靠做点小生意填补家用,缓解生活压力。  其二、有些媒体或明或暗号召抵制,我也没意见。大量工厂北移催生了前店后厂模式,香港与珠三角信件往来频繁,因为分属不同的关税区,往往邮寄要花上两三天。

  如果不能在市场做第一品牌,那么就创造一个新细分市场做第一。

  细分市场为王的定律,早已被许多品牌成功演绎得淋漓尽致。

  本期封面报道中的科尔士百货公司、洲际酒店集团、蹄劲猪蹄,都是细分为王定律的践行者。它们当中,有的已经取得了巨大的成功,有的还在路上。

  展望未来的品牌激战,必将更加惨烈,也必定是强者愈强,市场份额将进一步向巨头们聚拢。

  对于中小公司或创业公司来说,如果不能采取一些颠覆性的商业模式,那么专注于某个细分领域或客户群体做专做精,则是获得生存空间的最佳选择。

  尤其当品牌高度同质化,企业与其在市场红海中挣扎,不如创造一个新的细分市场,或集中精力打造一款极致单品,打响招牌,力争成为第一品牌。

  市场细分是培育单打冠军的关键。在那些单打冠军们的品牌大格局中,细分市场只是一个小入口,其背后是一片新蓝海,或者是一条延伸的长尾。

  要想实现细分为王,企业必须根据品牌自身优势及市场消费人群情况,挖掘潜在消费需求,瞄准窄众消费群体进行定位,求新求变,做精做足,从而做大做强,独领风骚。